Private label brands : a relationship perspective
Catherine Sutton-Brady, Tom Taylor and Patty Kamvounias
| Year of publication: |
2017
|
|---|---|
| Authors: | Sutton-Brady, Catherine ; Taylor, Tom ; Kamvounias, Patty |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 8, p. 1051-1061
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| Subject: | Supply chain | Private label brands | Buyer-seller relationships | Handelsmarke | Store brand | Lieferkette | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Marketingmanagement | Marketing management | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-03-2015-0051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011802579