Private label positioning and product line
Stéphane Caprice
| Year of publication: |
September 2017
|
|---|---|
| Authors: | Caprice, Stéphane |
| Published in: |
Frontiers of economics in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-3444, ZDB-ID 2295851-4. - Vol. 12.2017, 3, p. 480-513
|
| Subject: | private label | national brand | product line | Handelsmarke | Store brand | Markenartikel | Brand | Fertigungsprogramm | Master production schedule | Markenführung | Brand management | Produktdifferenzierung | Product differentiation | Preismanagement | Pricing strategy | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3868/s060-006-017-0021-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011773699