Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products
Rohit H. Trivedi; Jayesh D. Patel; Jignasa R. Savalia
| Year of publication: |
2015
|
|---|---|
| Authors: | Trivedi, Rohit H. ; Patel, Jayesh D. ; Savalia, Jignasa R. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 1, p. 67-89
|
| Subject: | India | Consumer behaviour | Segmentation | Green marketing | Market segmentation | Environment | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Zahlungsbereitschaftsanalyse | Willingness to pay | Marktsegmentierung | Indien | Öko-Marketing | Öko-Produkt | Sustainable product | Umweltschutz | Environmental protection |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010528567