Pro-foreign consumption phenomenon in Africa : insights from Nigeria
Year of publication: |
2015
|
---|---|
Authors: | Ogwo, Ogwo E. ; Okpara, Gazie S. |
Published in: |
The Routledge companion to business in Africa. - London : Routledge, ISBN 0-415-63545-4. - 2015, p. 127-145
|
Subject: | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Schuhe | Footwear | Nigeria |
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