PROACTIVE INVOLVEMENT OF CONSUMERS IN INNOVATION: SELECTING APPROPRIATE TECHNIQUES
Year of publication: |
2008
|
---|---|
Authors: | JANSSEN, KAREN L. ; DANKBAAR, BEN |
Published in: |
International Journal of Innovation Management (ijim). - World Scientific Publishing Co. Pte. Ltd., ISSN 1757-5877. - Vol. 12.2008, 03, p. 511-541
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | Radical product innovation | consumer involvement | consumer involvement techniques |
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