Proaktive und reaktive Markenpflege im Internet
Year of publication: |
2007
|
---|---|
Authors: | Mezger, Miriam ; Sadrieh, Abdolkarim |
Published in: |
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet. - München : Vahlen, ISBN 978-3-8006-3406-4. - 2007, p. 73-92
|
Subject: | Markenführung | Brand management | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing |
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