Probabilistic selling for vertically differentiated products with salient thinkers
Quan Zheng, Xiajun Amy Pan, Janice E. Carrillo
| Year of publication: |
2019
|
|---|---|
| Authors: | Zheng, Quan ; Pan, Xiajun Amy ; Carrillo, Janice E. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 38.2019, 3, p. 442-460
|
| Subject: | probabilistic selling | vertically differentiated products | context effect | salience | decoy | behavioral pricing | Theorie | Theory | Produktdifferenzierung | Product differentiation | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Duopol | Duopoly | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2018.1145 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012038417