Proceed to checkout? : the impact of time in advanced ticket purchase decisions
| Year of publication: |
2013
|
|---|---|
| Authors: | Dwyer, Brendan ; Drayer, Joris ; Shapiro, Stephen L. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 22.2013, 3, p. 166-180
|
| Subject: | Philadelphia (Pa.) | Sport | Sports | Erlös-Äquivalenz-Theorem | Revenue equivalence theorem | Kaufentscheidung | Purchase decision | Zeit | Time | Kundenbindung | Customer retention | USA | United States |
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