Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
ed. by: Petr Chadraba ... DePaul University Chicago, Department of Marketing, College of Commerce; Wirtschaftsuniversität Wien, Institut für Betriebswirtschaftslehre des Außenhandels
| Year of publication: |
2004 ; 1. Aufl.
|
|---|---|
| Other Persons: | Chadraba, Petr (contributor) |
| Institutions: | Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien> ; DePaul University / College of Commerce (contributor) ; Institut für Betriebswirtschaftslehre des Außenhandels <Wien> (contributor) |
| Publisher: |
Wien : Wirtschaftsuniv. Wien, Inst. für BWL des Aussenhandels |
| Subject: | Wettbewerbsstrategie | Competitive strategy | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Marketingmanagement | Marketing management | Auslandsinvestition | Foreign investment | Osteuropa | Eastern Europe | Ostmitteleuropa | Wien <2004> | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 282 S. graph. Darst. 30 cm |
|---|---|
| Conferences: | Annual Conference on Marketing and Business Strategies for Central & Eastern Europe ; 12 (Vienna) : 2004.12.02-04 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 20 Beitr. |
| ISBN: | 3-9502045-2-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003327838