Processing of CSR communicatio : insights from the ELM
Paula Maria Bögel
| Year of publication: |
2015
|
|---|---|
| Authors: | Bögel, Paula Maria |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 20.2015, 2, p. 128-143
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| Subject: | Social responsibility | CSR Communication | Involvement | Elaboration likelihood model | Target-group specific CSR communication | High vs low corporate social responsibility involvement | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010517065