Processing outdoor posters : product- and brand recognition in a split of a second /Mandy Klerkx; Lex van Meurs
Year of publication: |
2005
|
---|---|
Authors: | Klerkx, Mandy ; Meurs, Lex van |
Published in: |
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken. - Saarbrücken : Inst. for Consumer and Behavior Research, Saarland Univ., ISBN 3-00-016304-2. - 2005, p. 313-321
|
Subject: | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Schätzung | Estimation | Niederlande | Netherlands | Außenwerbung | Outdoor advertising |
-
Processing outdoor posters : products- and brand recognition in a split of a second
Klerkx, Mandy, (2006)
-
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T., (2015)
-
It's all about catching the reader's attention
Smit, Edith, (2006)
- More ...
-
Processing outdoor posters : products- and brand recognition in a split of a second
Klerkx, Mandy, (2006)
-
Boerman, Sophie C., (2011)
-
Meurs, Lex van, (2001)
- More ...