Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Kerry Fiona Chipp and Devarpan Chakravorty
Year of publication: |
2016
|
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Authors: | Chipp, Kerry Fiona ; Chakravorty, Devarpan |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 4, p. 373-386
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Subject: | Innovation | Market orientation | Computer-mediated communication | Customer-orientation | Consumer empowerment | Innovation management | Integrated marketing communications | Media business models | New media | New product management | Marketingmanagement | Marketing management | Innovationsmanagement | Social Web | Social web | Mediensektor | Media industries | Geschäftsmodell | Business model | Produktentwicklung | New product development | Kommunikationsmedien | Communication media | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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