Product Attribute-Based Voter Segmentation and Resource Advantage Theory
Year of publication: |
2005
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Authors: | Baines, Paul R. ; Worcester, Robert M. ; Jarrett, David ; Mortimore, Roger |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 21.2005, 9-10, p. 1079-1116
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