Product Champions: Truths, Myths and Management - Stephen K Markham and Lynda Aiman-Smith report that research on champions contradicts certain myths about this near-legendary figure while validating others. At the same time, it suggests at least four actions managers can take to influence the champions in their own organizations.
|Year of Publication:||
|Contributors:||Markham, Stephen K.; Aiman-Smith, Lynda|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
|More options (other):|
|Description not available.|
Saved in bookmark lists
Similar items by author
What You Should Know About Using Surveys
By: Aiman-Smith, Lynda Published: (2004)
The valley of death as context for role theory in product innovation
By: Markham, Stephen K. Published: (2010)
What Does Your Most Important Customer Want?
By: Goodrich, Nina Published: (2007)