Product Champions: Truths, Myths and Management - Stephen K Markham and Lynda Aiman-Smith report that research on champions contradicts certain myths about this near-legendary figure while validating others. At the same time, it suggests at least four actions managers can take to influence the champions in their own organizations.
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|Authors:||Markham, Stephen K.; Aiman-Smith, Lynda|
Research technology management. - Arlington, VA : Industrial Research Inst, ISSN 0895-6308, ZDB-ID 6161406. - Vol. 44.2001, 3, p. 44-50
Aiman-Smith, Lynda, (2004)
Markham, Stephen K., (2010)
Goodrich, Nina, (2007)
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