Product choice for international web-based SMEs
Year of publication: |
2008
|
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Authors: | Bhatnagar, Amit |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 4.2007/08, 2/3, p. 145-155
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Subject: | KMU | SME | Electronic Commerce | E-commerce | Internationales Marketing | International marketing | Online-Marketing | Internet marketing | Produktdifferenzierung | Product differentiation |
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