Product complexity as a determinant of transaction governance structure : an empirical comparison of web-only and traditional banks
Year of publication: |
2008
|
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Authors: | Zhang, Aimao ; Reichgelt, Han |
Published in: |
Web technologies for commerce and services online. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-59904-822-2. - 2008, p. 40-54
|
Subject: | Bankgeschäft | Banking services | Electronic Banking | Electronic banking | Bankmarketing | Bank marketing | Transaktionskosten | Transaction costs | Varianzanalyse | Analysis of variance | USA | United States |
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