Product-Country Images in Canada and in the People's Republic of China This paper presents the results of a cross-national survey of 209 Chinese and 175 Canadian male consumers. In this study, country-of-origin information was manipulated along two dimensions, namely country of design and country of assembly. Consumer judgments of the quality and purchase value of six product categories, ie, ...
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|Authors:||Ahmed, Sadrudin A. ; d'Astous, Alain|
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 11.1999, 1, p. 5-22
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