Product design innovation and customer value : cross-cultural research in the United States and Korea
Year of publication: |
2013
|
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Authors: | Moon, Hakil ; Miller, Douglas R. ; Kim, Sung Hyun |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 1, p. 31-43
|
Subject: | Produktentwicklung | New product development | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | USA | United States | Südkorea | South Korea |
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