Product design under multinomial logit choices : optimization of quality and prices in an evolving product line
Year of publication: |
2020
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Authors: | Li, Hongmin ; Webster, Scott ; Yu, Gwangjae |
Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 22.2020, 5, p. 1011-1025
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Subject: | pricing | revenue management | multinomial logit | product line design | Produktgestaltung | Product design | Preismanagement | Pricing strategy | Fertigungsprogramm | Master production schedule | Logit-Modell | Logit model | Revenue-Management | Revenue management | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality |
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