Product development capability and marketing strategy for new durable products
Sumitro Banerjee; David A. Soberman
| Year of publication: |
2013
|
|---|---|
| Authors: | Banerjee, Sumitro ; Soberman, David A. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 3, p. 276-291
|
| Subject: | Product development | Marketing strategy | Durable goods | Quality | Signaling game | Marketingmanagement | Marketing management | Dauerhafte Konsumgüter | Produktentwicklung | New product development | Innovation | Produktqualität | Product quality | Theorie | Theory | Konsumgüter | Consumer goods | Produktgestaltung | Product design |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009779975