Product development capability and marketing strategy for new durable products
Year of publication: |
2013-01-28
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Authors: | Banerjee, Sumitro ; Soberman, David A. |
Institutions: | European School of Management and Technology (ESMT) |
Subject: | product development | marketing strategy | durable goods | quality | signaling game |
Extent: | application/pdf |
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Series: | ESMT Research Working Papers. - ISSN 1866-3494. |
Type of publication: | Book / Working Paper |
Notes: | Published in <a target="_blank" href="http://dx.doi.org/10.1016/j.ijresmar.2013.01.003"><i>International Journal of Research in Marketing</i> 30(3): 276–291.</a> Number ESMT-13-01 40 pages |
Source: |
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Product development capability and marketing strategy for new durable products
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