Product differentiation and market segmentation as alternative marketing strategies
Wendell R. Smith
| Year of publication: |
1956
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|---|---|
| Authors: | Smith, Wendell R. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 21.1956, 1, p. 3-8
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| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002821218