Product differentiation and mergers in the carbonated soft drink industry
Year of publication: |
2005
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Authors: | Dubé, Jean-Pierre |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 14.2005, 4, p. 879-904
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Subject: | Softdrink-Industrie | Soft drink industry | Produktdifferenzierung | Product differentiation | Fusion | Merger | Softdrink | Soft drink | Preis | Price | Theorie | Theory | USA | United States | 1993-1995 |
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