Product distribution and service support strategy linkages : An empirical validation

It has been proposed that critical linkages exist between product distribution and after‐sales service support functions in business organizations operating in marketing channel environments. By using the data from the US computer‐equipment manufacturing industry, this paper attempts to test empirically the propositions proposed by Loomba. Empirical results support that both product distribution and after‐sales service support strategies of business organizations operating in the computer‐equipment industry are closely linked to one another.