Product effects on endorser image : the potential of reverse image transfer
Year of publication: |
2010
|
---|---|
Authors: | Charbonneau, Jan ; Garland, Ron |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 22.2010, 1, p. 101-110
|
Subject: | Markenimage | Brand image | Werbemittel | Promotional materials | Celebrity-Werbung | Celebrity endorsement | Reputation | Neuseeland | New Zealand |
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