Product feature and functionality driven integrated framework for product commercialization in presence of qualitative consumer reviews
Mohit Goswami and M. K. Tiwari
| Year of publication: |
2015
|
|---|---|
| Authors: | Goswami, Mohit ; Tiwari, Manoj Kumar |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 53.2015, 16 (15.8.), p. 4769-4788
|
| Subject: | product feature | consumer review | product commercialisation | product feature functionality | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Produktentwicklung | New product development |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011344620