Product, Image, and Text Communicative Connections : Answering a Question of Coherence in Nigerian Print Advertisements
Year of publication: |
[2021]
|
---|---|
Authors: | Dalamu, Taofeek ; Odebode, Idowu |
Publisher: |
[S.l.] : SSRN |
Subject: | Nigeria | Printwerbung | Print advertising | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (37 p) |
---|---|
Series: | Humanus Discourse ; Vol. 1. No. 2, 2021 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 31, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3857009 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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