Product innovation accounting, customer response capability and market success : an empirical investigation in Thailand
Kanchana Sukanthasirikul, Kornchai Phornlaphatrachakorn
Year of publication: |
2021
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Authors: | Kanchana Sukanthasirikul ; Kornchai Phornlaphatrachakorn |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 8.2021, 10, p. 65-76
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Subject: | Product Innovation Accounting | Customer Response Capability | Market Success | Management Accounting System | Marketing Intelligence | Technology Orientation | Innovation | Rechnungswesen | Accounting | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Thailand | Erfolgsfaktor | Success factor |
Saved in:
freely available