Product innovation based on online review data mining : a case study of Huawei phones
Hui Zhang, Huguang Rao, Junzheng Feng
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Zhang, Hui ; Rao, Huguang ; Feng, Junzheng |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 18.2018, 1, p. 3-22
|
| Subject: | Online review | Product innovation | Data mining | Feature extraction | Sentiment analysis | Data Mining | Online-Handel | Online retailing | Produktentwicklung | New product development | Innovation | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-017-9279-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011813135