Product innovation, consumer heterogeneity, and market growth : a theoretical discussion and empirical analysis
von Alexander Frenzel Baudisch
| Year of publication: |
2006
|
|---|---|
| Authors: | Frenzel Baudisch, Alexander |
| Subject: | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Nachfrage | Demand | Innovationsdiffusion | Innovation diffusion | Produktdifferenzierung | Product differentiation | Wachstumsbranche | Growth industries | Theorie | Theory | Schätzung | Estimation | Schuhindustrie | Footwear industry | Schuhmarkt | Footwear market | USA | United States | Deutschland | Germany | Produktinnovation | Verbraucher | Verhalten | Wirtschaftswachstum | 1955-1991 |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | V, 146 S. graph. Darst. 30 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Jena, Univ., Diss., 2007 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489026