Product life-cycle management and distributor contribution to new product development
Mariachiara Restuccia, Ulrike de Brentani, Renaud Legoux, and Jean-François Ouellet
Year of publication: |
January 2016
|
---|---|
Authors: | Restuccia, Mariachiara ; DeBrentani, Ulrike ; Legoux, Renaud ; Ouellet, Jean-François |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 33.2016, 1, p. 69-89
|
Subject: | Produktlebenszyklus | Product life cycle | Markteintritt | Market entry | Kommunikation | Communication | Produktinformation | Product information | Beziehungsmarketing | Relationship marketing |
Saved in:
Online Resource