Product line extensions and technology licensing with a strategic supplier
Year of publication: |
June 2016
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Authors: | Chen, Liwen ; Gilbert, Stephen M. ; Xia, Yusen |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 25.2016, 6, p. 1121-1146
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Subject: | game theory | marketing strategy | competition | vertical differentiation | strategic effect | Spieltheorie | Game theory | Produktdifferenzierung | Product differentiation | Oligopol | Oligopoly | Lizenz | Licence | Wettbewerbsstrategie | Competitive strategy | Marketingmanagement | Marketing management | Wettbewerb | Competition | Duopol | Duopoly |
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