Product-line length as a competitive tool
Year of publication: |
2005
|
---|---|
Authors: | Draganska, Michaela ; Jain, Dipak |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 14.2005, 1, p. 1-28
|
Subject: | South Dakota | Produktmanagement | Product management | Sortiment | Retail assortment | Preismanagement | Pricing strategy | Rentabilität | Profitability | Joghurt | Yogurt | 1986-1988 |
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