Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective
| Year of publication: |
2003
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|---|---|
| Authors: | Morgan, Robert E. ; Strong, Carolyn A. ; Mcguinness, Tony |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 37.2003, 10, p. 1409-1439
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