Product, marketing and web site attributes discriminating between successful and failed Internet businesses
Year of publication: |
2008
|
---|---|
Authors: | Korgaonkar, Pradeep ; O'Leary, Bay |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 7.2008, 4, p. 485-512
|
Subject: | Electronic Commerce | E-commerce | Produktmanagement | Product management | Marketingmanagement | Marketing management | Website | Erfolgsfaktor | Success factor | USA | United States |
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