Product newness and product performance in new ventures : contingent roles of market knowledge breadth and tacitness
Year of publication: |
2019
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Authors: | Jin, Jason Lu ; Shu, Chengli ; Zhou, Kevin Zheng |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 76.2019, p. 231-241
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Subject: | Product newness | New ventures | Market knowledge breadth | Market knowledge tacitness | Unternehmensgründung | Business start-up | Wissensmanagement | Knowledge management | Produktentwicklung | New product development | Wissen | Knowledge | Produktivität | Productivity |
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