Product placement and its effectiveness : a systematic review and propositions for future research
Fanny Fong Yee Chan
| Year of publication: |
2012
|
|---|---|
| Authors: | Chan, Fanny Fong Yee |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 12.2012, 1, p. 39-60
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010003183