Product Placement : das Beispiel Sex and the City: The Movie
Year of publication: |
2010
|
---|---|
Authors: | Frank, Bianca ; Rennhak, Carsten |
Published in: |
Kommunikationspolitik im 21. Jahrhundert. - Stuttgart : ibidem-Verlag, ISBN 978-3-8382-0192-4. - 2010, p. 49-84
|
Subject: | Filmwirtschaft | Film industry | Werbung | Advertising | Product Placement | Product placement |
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