Product planning essentials

Kenneth B. Kahn

1. Introduction to product planning -- 2. Strategy and process -- 3. Organizing people -- 4. Opportunity identification -- 5. Concept generation -- 6. Concept evaluation -- 7. Technical development -- 8. Design -- 9. Market planning -- 10. Commercialization and launch -- 11. Life cycle management -- 12. Global issues in product planning -- 13. Legal and public policy considerations for product planning -- 14. Product planning best practices.

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Year of publication:	2015 ; Second edition.
Authors:	Kahn, Kenneth B.
Publisher:	London : Routledge,
Subject:	Produktionswirtschaft \| Production management \| Produkt \| Product \| Terminplanung \| Time scheduling \| Produktentwicklung \| Produktmanagement

Extent:	1 online resource (xii, 267 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-70151-6 ; 978-1-317-46206-4 ; 978-1-317-46207-1 ; 978-0-7656-2607-3 ; 978-0-7656-2608-0
Other identifiers:	10.4324/9781315701516 [DOI]
Classification:	Forschung und Entwicklung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014498648