Product policy in markets with word-of-mouth communication
Year of publication: |
January 2017
|
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Authors: | Godes, David |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 63.2017, 1, p. 267-278
|
Subject: | marketing | product policy | economics | game theory and bargaining theory | social | word of mouth | Virales Marketing | Viral marketing | Spieltheorie | Game theory |
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