| Extent: | vi, 129 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm, 305 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Technische Universität Kaiserslautern, 2016 |
| ISBN: | 3-8439-3104-6 ; 978-3-8439-3104-5 |
| Classification: | Marketing ; Neue elektronische Medien |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011647882