Product proliferation strategies and firm performance : the moderating role of product space complexity
Alicia Barroso and Marco S. Giarratana
| Year of publication: |
2013
|
|---|---|
| Authors: | Barroso, Alicia ; Giarratana, Marco S. |
| Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 34.2013, 12, p. 1435-1452
|
| Subject: | product proliferation | firm performance | automobile industry | complexity | product portfolio | Unternehmenserfolg | Firm performance | Kfz-Industrie | Automotive industry | Produktmanagement | Product management | Produktivität | Productivity | Produktentwicklung | New product development | Produktdifferenzierung | Product differentiation | Fertigungsprogramm | Master production schedule |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010208466