Product redesign and innovation based on online reviews : a multistage combined search method
| Year of publication: |
2024
|
|---|---|
| Authors: | Qin, Jindong ; Zheng, Pan ; Wang, Xiaojun |
| Published in: |
INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences. - Linthicum, Md. : INFORMS, ISSN 1526-5528, ZDB-ID 2004082-9. - Vol. 36.2024, 3, p. 742-765
|
| Subject: | multistage combined search | online reviews | product feature competitiveness | product improvement strategy | product redesign and innovation | Innovation | Online-Handel | Online retailing | Produktivität | Productivity | Produktentwicklung | New product development | Produktgestaltung | Product design | Virales Marketing | Viral marketing |
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