Product scent and memory
Aradhna Krishna; May O. Lwin; Maureen Morrin
| Year of publication: |
2010
|
|---|---|
| Authors: | Krishna, Aradhna ; Lwin, May O. ; Morrin, Maureen |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 1, p. 57-67
|
| Subject: | Büromaterial | Stationery | Aromastoff | Flavour | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003982915