Products consisting of materials based on renewable resources : drivers of purchase intention, consumers' information needs and target groups

This thesis is about consumer acceptance of products consisting of materials which are based on renewable resources. The focus is on wood-based materials, including solid wood but also by-products and wood waste, as only the combination of these materials facilitates resource efficiency. The thesis differs between traditional (e.g., solid wood, particleboards) and innovative (e.g., Wood-Polymer Composites (WPCs)) wood-based materials, with different research questions arising while depending on the material’s novelty. Three studies address the derived research questions. Considering traditi...