Extent:
XX, 474 S.
Ill., graph. Darst., Kt.
23 cm
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch
Language: German
Notes:
Literaturverz. S. [437] - 464
ISBN: 978-3-8006-3257-2 ; 3800632578
Classification: Marketing
Source: