Produktbasierte Bewertung von Kundenbeziehungen im Maschinen- und Anlagenbau
Marcel Röser
| Year of publication: |
[2021]
|
|---|---|
| Authors: | Röser, Marcel |
| Institutions: | Universität Hohenheim (degree granting) ; Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Maschinenbau | Machinery industry | Anlagenbau | Plant construction | Beziehungsmarketing | Relationship marketing | Produktlebenszyklus | Product life cycle | Kundenwert | Kundenorientierung | Beziehungsmanagement |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | XXXII, 363 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Dissertation, Universität Hohenheim, 2021 |
| ISBN: | 978-3-658-35951-5 ; 3-658-35951-X ; 9783658359522$eBook |
| Other identifiers: | 10.1007/978-3-658-35952-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012643017