Professional athlete responses to new product development : a dialectic
Hunter Fujak, Michael T. Ewing, Joshua Newton and Teagan Altschwager
| Year of publication: |
2023
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|---|---|
| Authors: | Fujak, Hunter ; Ewing, Michael ; Newton, Joshua ; Altschwager, Teagan |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 6, p. 1666-1687
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| Subject: | athlete branding | Cricket | professional athletes | sport brand ecosystem | sport innovation | Markenführung | Brand management | Sportler | Athletes | Produktentwicklung | New product development | Sportmarketing | Sports marketing | Profisport | Professional sports | Innovation | Sport | Sports | Ballsport | Ball game |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2023.2221674 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014443779