Professional service firms are relationship marketers: But does size matter?
Year of publication: |
2008-01-01
|
---|---|
Authors: | McColl-Kennedy, J. R. ; Sweeney, J. C. ; Soutar, G. N. ; Amonini, C. |
Other Persons: | R. Vasey (contributor) |
Publisher: |
Australian and New Zealand Marketing Academy |
Subject: | Service Research | Professional Services | Relationship Marketing |
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