Profightstore.com : developing an on-line store for the niche market
Mirjana Pejic-Bach; Miran Pejic-Bach
| Year of publication: |
2009
|
|---|---|
| Authors: | Pejić Bach, Mirjana ; Pejic-Bach, Miran |
| Published in: |
Cases on managing e-services. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-064-6. - 2009, p. 76-88
|
| Subject: | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Sportartikelbranche | Sporting goods industry | Nischenstrategie | Niche marketing strategy | Kroatien | Croatia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003769500